Malcolm Gladwell is a terrific author. His books include The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.
Mr. Gladwell represents the very popular face of a relative new discipline, behavioral economics. Per Wikipedia (and this definition may be narrow): “[b]ehavioral economics and the related field, behavioral finance, study the effects of social, cognitive, and emotional factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and the resource