Steve Jobs by Walter Isaacson is a great biography about a fascinating man. Much of the press about the book focuses on bad behavior, and I suppose no one should expect more. I know I wanted to assume Steve Jobs was a nice fellow, and I suspect I had plenty of company. In fact, the evidence suggests that, at best, Mr. Jobs could be charming when he felt like it, and that feeling like being charming consumed a very small part of many days. The media likes contra-stories, of course, so this is a lollapalooza!
So what’s the real takeaway? The Apple Marketing Philosphy, a one page lesson plan for successful marketing, written by Mike Markkula. Mr. Markkula, an Apple